But Why Does Editing Cost So Much?

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If I had a quarter for every time someone expected me to edit their work for free ("have fun with it" was my all-time favorite) or questioned the project's cost, I'd be . . . maybe not rich, but I'd probably have enough to cover a project.

Whenever I hear someone complain about the cost of things, I mentally go through a few scenarios. First, I try to find out the specific item and the dollar amount that's being discussed, and then I attempt to reason out what is being provided for the cost.

BUT WHY: THE VALUE
In some cases, I want to know what it's made of (is this desk pressboard or solid wood?) before making a determination of value. Is $100 reasonable for a high-quality piece of stainless steel cookware because I'll only buy it once in my lifetime, rather than replace a cheaper type every few years because it wears out or cooks unevenly? (Spoiler alert: this is a no-brainer for me. I'm a firm believer in good cookware.)

BECAUSE: THE VALUE
A well-edited manuscript has greater value to the reader than an unedited (or poorly edited) one. A reader doesn't want to slog through sentences that need a second look to make sense . . . or typos, bad grammar, and so much repetition that the story becomes tedious. Well-written books are cherished and reread, given as gifts, and recommended to others.

BUT WHY: THE TIME INVOLVED
If a service is being performed, I need to decide what's more valuable to me: the time that's freed up by having someone else do the task, or the money I'd save by doing it myself. It may well be worth paying someone to come to my home to vacuum, dust, and mop once every week or two if I'm extremely busy and the house is falling apart because we're all going different directions at once. On the other hand, if I'm home all day, am able-bodied, and don't have small children around, it might be difficult to justify that expense when I have the time and good health to take care of things myself.

BECAUSE: THE TIME INVOLVED
Editing an average manuscript for a novel can take me about 40 hours or more. If the edit is a heavier one, that number can easily double. I've logged in over 70 hours on just a first round of heavy edits before. If a book edit is going to take weeks of my time, then it needs to compensate for weeks of income because it's time I can't use to schedule anything else. This is why it's always a good idea to get your manuscript in the best shape possible before sending it off to an editor. A more polished manuscript means the editor can often work faster, which usually means a lower cost to you. It's fine to not worry about it and "let the editor catch that," but that will directly affect the price.

BUT WHY: THE SKILL/EXPERTISE
Face it: there is no possible way for a person to exhibit a professional level of skill in every area of life. Just ask anyone who's ever done a major home renovation. There's a reason that contractors hire out the specialty things like drywall finishing, plumbing, electrical wiring, and more. I may be able to change an outlet, but it doesn't mean I'm capable or licensed to rewire my whole house. I can create decent enough images for the editing quotes I post weekly on Instagram or Twitter, but I hired a graphic designer to create the branding for my business because it was important for my logo to not look like a DIY project.

BECAUSE: THE SKILL/EXPERTISE
There's a great quote I love by Amy Einsohn, author of The Copyeditor's Handbook:

In many ways, being a copyeditor is like sitting for an English exam that never ends: at any moment, your knowledge of spelling, grammar, punctuation, usage, syntax, and diction is being tested.

You can love to read and not know all the rules. You can get irked by other people's grammar mistakes and still not catch the ones you make. You can be a writer and still have to look up some of the usage and trends of our ever-changing language. You wouldn't want someone who made a birdhouse once to be the person you hire to put an addition on to your home. Let the professionals do what they're best at; we love what we do and will take care of things you didn't even know were in need of attention.

I'll leave you with a direct quote from an editor I know, because I've also been hired for those re-edits she mentions.

My own thoughts when someone says they can "find someone else to do it for only $200" usually run along the lines of "Yes, you can. A lot of my work has come from re-editing those $200 jobs, so I know those kinds of prices can be found."

Respect the value. Respect the time spent. And respect the expertise. You won't regret it. 

L = Lagging Sales? It Might Just Be You

Welcome, A to Z bloggers, visitors, and of course all my faithful regular readers! This year's theme for my A to Z:

Short & Sweet Reasons Why You Need an Editor

So without further ado . . .

Lagging sales just might be your fault. Or not. But it might.

Readers are fickle, and what sold yesterday might not sell today. Everyone jumps on the latest "Paleo Vampire Transformer finds love with Backwoods Awkward Nuclear Space Genius" trend, and all of a sudden, the market has a glut of the stuff.

Or . . . maybe nobody's written that plot, and there's a reason for it.

A decent editor might be able to tell you how to make your plot stand out as unique. Or they might point out how your plot is SO unique that it's incomprehensible to the average human.

At the very least, they can make sure your lagging sales aren't due to a high error rate because of a lack of editing. A surprising number of new authors blame readers when the real issue is that they've not had their books edited.

Once in a while, it's the reader. But every once in a while . . . it's not.